With the majority of people using Digital Media for meeting various needs, Digital Media has become the primary channel of marketing for any Business/Brand/Product/Person. Digital Marketing work needs resources, it is crucial for survival, and growth. If your Digital Marketing work is not successful, the magnitude of the loss can be huge. It can be […]
Digital Marketing Fundamentals
Why Digital Marketing?
Digital Marketing is powerful not just because it has a large number of users. (In Digital Marketing terms, Target Audience / Prospects / Customers are called Users.) Digital Marketing offers many cutting-edge benefits and features that make it powerful & unique. Let’s understand Why Digital Marketing? #1. Users Digital Media now attracts a large number […]
Digital Customers Journey
Digital savvy customers need content. To meet their content needs they being their Digital Journey on various Digital Media platforms. Your goal is to reach your target audience on Digital Media, start interacting with them, build a positive experience, and make them your customers. This article on Digital Customers Journey will give you insights on […]
Organic & In-organic Digital Marketing?
In Digital Marketing, you often come across these terms called Organic Digital Marketing & Inorganic Digital Marketing. This article will help you to understand What is Organic & Inorganic Digital Marketing & the difference between the two. Let understand Organic Digital Marketing & Inorganic Digital Marketing #1. Organic Digital Marketing Organic Marketing or Digital Marketing […]
What are Top 2 Business Goals?
If you are a Digital Marketer & want to remain in demand, then you must understand these top 2 Business Goals very clearly. If your Digital Marketing efforts do not lead to the achievement of these Business Goals, then your efforts will gain enough weight. In this article, we are sharing the top 2 business […]
Digital Marketing Channels
This article on Digital Marketing Channels will help you understand various digital media channels/ platforms/networks/services that your target customers are using regularly so that you can pick up suitable channels & start promoting your business on those channels. Digital Marketing Channels are required in Step 3 of the Digital Marketing Process, i.e Promote. After your […]
Digital Marketing Ecosystem
Digital Marketing is now a mainstream activity for any business, or for that matter anyone who wants to market themselves. On the face value, it might appear that there are few stakeholders in the digital marketing industry, but that’s not true. This article will give you complete clarity about all the stakeholders that contribute to […]
Digital Marketing Process – Step By Step Process Flow
This article on Digital Marketing Process can be universally applied to any Business, Product, Brand, or Individual. Do you want to create a successful Digital Marketing Campaign & have complete control over it? You need a Digital Marketing Process. There are various situations in which Digital Marketing Process would be required. They could be: 1 […]
Digital Marketing Goals
You will be surprised to know that a large number of Digital Marketing campaigns do not generate the desired ROI. A fundamental reason is not clearly knowing, defining, setting, & focusing on Digital Marketing Goals. Before you start any Digital Marketing campaign, as a digital marketer, you must be clear about your Digital Marketing Goals […]