Digital savvy customers need content. To meet their content needs they being their Digital Journey on various Digital Media platforms.
Your goal is to reach your target audience on Digital Media, start interacting with them, build a positive experience, and make them your customers.
This article on Digital Customers Journey will give you insights on what is the starting point of your target customers in the digital world, how they progress step by step and become your customers.
Just like a customer’s journey in the physical world, there is a customer’s journey in the digital world too.
Digital Customers Journey is specific to Digitally active customers only. It is important to understand the Digital Customers Journey to design your Digital Sales Funnel.
In this article, you will learn How Prospects Start & Progress Their Journey to Become Your Customers?
Let’s understand
Digital Customers Journey
#1. Searching/ Browsing
To digitally prospect, your target customers must be active at least on one digital medium and must be either searching or browsing information on his device.
Searching: On any search engine like Google, Bing, YouTube, Local Search Engine, or any other search platform.
Browsing: Social Media, Any Blog or information website, Email, WhatsApp, or any other digital property.
#2. Getting Impression
While your target customers are searching or browsing, you have an opportunity to start communicating with them, by presenting your information on their screen. Your information can be presented in the organic or inorganic form. It can be a listing or a display ad or a post, depending on the respective platform.
You can expect the journey to progress only if your information appears on the customer’s screen.
#3. Getting Click
On your target customer’s screen, there might be more than your listing/ad/ post. That means your target customers will have a choice to select which information to follow/click.
It is important that your target customers must click your information to progress in their journey with you.
#4. Engagement
After clicking your information on respective platforms, your target customers will land on our Website/Blog/App. They might press the back button or close the window if your landing page is not interesting.
Therefore, when you bring customers on your website/blog/app (or a landing page), there should be sufficient engagement points (engaging information) so that your target customers get interested in the page and get willing to explore further.
If your target customers are leaving the page early, it indicates that your content is not engaging enough.
#5. Building Trust
Engagement does not assure lead generation or Online Sales. There is a thin line between engagement & conversion. During the engagement, your target customers must be slowly moved to the information that builds your credibility. Customers will progress only if they feel you are a credible source.
#6. Conversion
Once your target customers are satisfied that you are the right business (source) with the right product, they will contact you or buy online from you.
While all customers do not reach the conversion stage, your effort must be to create a positive experience and connection.
Summary
Digital Customer Journey is like a chain, and each step in the journey is a ring in a chain that connects with the previous and next ring. If any ring is loose or missing, the chain is broken. Therefore, progress at each step is important in completing the Digital Customers Journey with you.