Digital Marketing is powerful not just because it has a large number of users.
(In Digital Marketing terms, Target Audience / Prospects / Customers are called Users.)
Digital Marketing offers many cutting-edge benefits and features that make it powerful & unique.
Let’s understand
Why Digital Marketing?
#1. Users
Digital Media now attracts a large number of users across demographic, geographic & psychographic profiles. To meet their information needs, users frequently come on various Digital Media platforms. Since users are frequently available and active on Digital Media, you can reach and engage users with suitable content and achieve your goals.
#2. Inbound
While users are proactively searching and browsing on Digital Media, you can reach users, and generate their interest in your product, services & content. You can get users proactively coming to you, seeking more information about your products and or ending up buying your products. Digital Marketing works as an Inbound Marketing Channel. This is also known as Pull Marketing, that means, relevant customers willingly reach out to Business to buy products & services.
The opposite of Inbound is Outbound, in which Business aggressively approaches many people which include relevant prospects as well as irrelevant people. Outbound marketing leads to higher wastage of efforts and therefore higher cost of marketing.
#3. Precise Targeting
All Digital Media platforms collect and track highly precise (accurate) user information like age, gender, income, education, occupations, geographical locations, and interest. This information is made available by Digital Media platforms to the marketers in the form of target options. Therefore, marketers can select a very precise audience whom they want to target (reach out). This results in higher conversion at lower costs (and efforts).
#4. Actionable
When users are searching and browsing on Digital Media, Marketers can start communicating with them in the form of Listing, Posts, Ads, and many other formats. This communication is linked with your website, blog, app, or your any other Digital Identity. Users can immediately click and proceed to the extent they wish to, sometimes up to sharing their contact information in an inquiry form or completing the purchase online. Digital devices and your communication linking with your Identity make Digital Media fully actionable for users.
#5. Performance-Based
Digital Media platforms offer advertising options like Pay Per Click (PPC), Cost Per One Thousand Impressions (CPM), Cost Per Acquisition (CPA) & Cost Per View (CPV). Marketers pay to platforms only if the desired action is initiated by the users on these platforms. This and many more similar options make Digital Marketing, a Performance-Based advertising and marketing channel for Marketers.
#6. Measurable
Digital Technology enables the capturing of every single action by the Users. Digital Media platforms provide user analytics. Analytics tools like Google Analytics, Adobe Analytics when installed on a website, blog & app, captures visitor (user) information, processes, and present it to you as meaningful Analytics. Digital Marketing efforts, ad spend, engagement and conversions can be tracked and measured to calculate the accurate Returns on Investment (ROI).
#7. Flexible
Changes, improvements & optimization can be done as many times as desired. Functionality to add, update, delete the content, makes Digital Marketing work highly flexible.
#8. Independent
The Digital Marketing ecosystem now has many Digital Tools in the form of simple Content Management Systems (CMS), Apps & Softwares. People with a non-technical background can easily use these tools to make Websites, Blogs, apps, Pages, Profiles, images, videos, and do many other essential works required in Digital Marketing.
#9. Automation
Digital Platforms & tools provide automation facilities. Blog article publishing, running ad campaigns, social media postings, analytics report generation are some examples of automation in Digital Marketing work.
#10. Free Options
There are plenty of free options in the Digital Marketing system. All Digital Media platforms provide Identity creation, communication, and analytics for free. Youtube Channel, Google My Business Profile, Facebook Page, Linkedin Profile, Twitter Profile, are great examples of free marketing options in the Digital Marketing system.
Summary
Digital Marketing is no more optional. Digital Media offers a large user base along with plenty of marketing options suitable for all kinds of marketing needs of Business, Professionals, or an Individual. All the above benefits and features of Digital Marketing make it powerful & unique.