With the majority of people using Digital Media for meeting various needs, Digital Media has become the primary channel of marketing for any Business/Brand/Product/Person.
Digital Marketing work needs resources, it is crucial for survival, and growth. If your Digital Marketing work is not successful, the magnitude of the loss can be huge. It can be a loss of opportunity as well as a loss of resources that you have invested in Digital Marketing work.
Therefore it is extremely important for you to understand that what will assure your Digital Marketing campaign to be successful, in short term as well as long term.
Let’s understand
Digital Marketing Success Mantra
The success of Digital Marketing is directly linked to the most important reason, why Digital Marketing is essential? Why do you want to market on Digital Media?
The first and most important reason why Digital Marketing is, the Users.
Digital Marketing or any media has importance primarily due to Users using that media. Users are consumers or also called a target audience. Digital Media Marketing is also important because it helps you to reach your target audience.
Digital Marketing Success Mantra can be learned from Google (now part of a parent company, Alphabet Inc).
Google introduced its first product, the search engine in 1998. Google has changed the world of information and the way we live today. It has many products that command market leadership in the respective space.
When Google Search Engine was launched, the two founders Larry Page & Sergey Brin wrote the 10 founding philosophy for Google (company).
The first founding philosophy became the Success Mantra for Google and all other successors in the information technology business. For that matter, marketing gurus are telling this for ages and the principle is followed across all industries.
Google Philosophy No. 1: Focus on users and all else will follow.
User is the primary reason why you go to Digital Media and therefore if you focus on serving users & their needs in the best possible way, then all anything that you want as an outcome can be achieved.
The outcome you may want could be sales, profit, ROI, market leadership, or popularity. You may write any outcome that you may want to achieve and then put your target users at the center. Understand their needs with respect to your product and meet those needs in the best possible way.
WhatsApp, YouTube, Instagram are some examples of information technology products that strongly validates the principle. Amazon is a world leader in E-commerce and is known for completely focusing on serving customers.
Summary
Achieving Success in Digital Marketing work is crucial. It is important to understand what makes any Digital Marketing campaign successful. The can draw and learn from Google Philosophy no.1, focus on users, and else will follow. This can be used as a Digital Marketing Success Mantra, keep Users and their needs at the center, and fulfill them in the best possible way. If we are able to do this, we will ultimately achieve whatever outcomes we want from our Digital Marketing work.