Digital Marketing Goals / Objectives

Digital Marketing Goals

You will be surprised to know that a large number of Digital Marketing campaigns do not generate the desired ROI. A fundamental reason is not clearly knowing, defining, setting, & focusing on Digital Marketing Goals.

Before you start any Digital Marketing campaign, as a digital marketer, you must be clear about your Digital Marketing Goals or Objectives you want to achieve through your Digital Marketing campaigns.

In this article, we’ll take you through Digital Marketing Goals that you must clearly set and focus on any Digital Marketing Campaigns you do.


Let’s understand

Digital Marketing Goals


#1. Qualified Leads

Businesses dealing in high involvement and/or non-standardized product categories focus on generating qualified (relevant) leads from their Digital Marketing campaign. The Sales team of any organization dealing in such business categories always craves for qualified leads. Leads are part of the sales funnel, the higher the number of leads, the higher the number of sales.

In such business categories, the possibility of the complete Online sales of the product without generating the lead is low. After leads are generated through Digital Marketing channels, they can be pursued and converted offline or online depending on the customer buying behavior of that product.

Normally, for High-value product categories, generating Qualified leads is the goal. This is also known as Lead Generation.

The majority of B2B campaigns focus on Lead Generation.

Some Examples: Real Estate, Automobile, Commercial Generators, Industrial Engineering Equipments.


#2. Online Sales

Businesses dealing in low involvement and/or standardized product categories focus on Online Sales from their Digital Marketing campaign. This type of Business category does not require a Lead Generation process.

Target customers buy online either because the product price is not very high or they are sure about the product they are purchasing.

Such Business/product categories are also known as E-commerce categories. Many B2C products are now classified under the E-commerce category.

Generating Online Sales is the goal of Digital Marketing campaigns promoting such product categories.

Some Examples: Stationery, Grocery, Gift, Flowers, Cakes, Electronic Devices


#3. Monetization

Content creation and publishing are big on the internet. Digital Consumers come online to meet their various and ongoing content needs. This content need is fulfilled by many specialized content creators. Content creation and publishing is their primary offering. It means, content is the sole product that they are offering to consumers. Content publishers need revenue to keep their business going on. For such people/organizations, Monetization is the primary Digital Marketing Goal.

Content creators promote their Website, Blog, YouTube channel, and more to generate traffic and then monetize that traffic through sources like ads, paid promotions, and many other monetizing options.

Some Examples: VegRecipesofIndia Blog, Nisha Madhulika Youtube Channel.


#4. Positive Branding

Positive Branding is a common goal for everyone. Buying any product or service on the internet is now subjective to product reviews, opinions about the product on the internet. The reviews could be positive as well as negative. Businesses need to manage their Brand image by closely monitoring discussion about their brand on the internet. A Digital Marketing campaign must ensure that their brand is positively perceived and remembered.


Summary

Every Business must clearly know and prioritize their Digital Marketing goals depending on the Business category. Businesses with High-involvement product categories will focus on generating “Qualified Leads”, whereas Businesses with E-commerce product categories will focus on generating “Online Sales”. Content publisher’s goal would be monetization and Positive Branding will be a common goal for everyone.


 

Scroll to top