Digital Marketing has become synonymous to Content Marketing. In the olden days, Brands were talking only about their products. That does not work any more. Digital Consumers are much savvier than ever before. They have many choices for a single need. They are not making there buying decisions just based on listening about the product. They are expecting to know a lot more about the product category & information around it. This interesting “Documentary – The Story of Content : Rise of the new Marketing ” is a masterpiece to understand the shift of traditional marketing to Content Marketing.
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