Content Marketing Certification from Hubspot is one of the best Digital Marketing Certification course you can do. It’s a free certification course.
The course teaches the importance of content marketing & systematic approach to create, disseminate & achieve Digital Marketing goals with content being the focus.
Content Marketing Certification from Hubspot Academy has 12 lessons in total, as follows:
- Understanding Content Marketing
- The Power of Story Telling
- Generating Content Ideas
- Planning a Long-Term Content Strategy
- Building a Content Creation Framework
- Becoming an Effective Writer
- Extending the Value of Your Content Through Repurposing
- How to Effectively Promote Content
- Measuring & Analyzing Content
- Developing a Growth Marketing Mindset
- Creating a Blog Post
- Creating Topic Cluster & Pillar Pages
The above 12 lessons in Content Marketing Certification course has spread over 35 videos in total spanning 4.5 hours approx.
At the end of the course content, you have to take & pass the exam to earn your Hubspot Content Marketing Certification.
Following are the exam details:
Total Questions: 60
Passing: 45 correct answers
Time: 3 Hours
Next attempt: After 12 hours
Steps for “HubSpot Content Marketing Certification”:
- Sign up for or Sign in to your Hubspot Account
- Take the 12 lessons (Sub lessons with videos & quiz at the end of each lesson)
- Take the final exam
Detailed Step by Step guide for HubSpot Content Marketing Certification
1. Sign up for or Sign in to your Hubspot Account (You can Start Here)
You can create a free Hubspot account either by using your existing Google account or using your official email ID. Make sure you note and remember the option you use for sign up. You will require this information in the future.
2. Take the 12 lessons (Sub lessons with videos & quiz at the end of each lesson)
Lesson 1. Understanding Content Marketing
- What Is Content Marketing?
- How Do You Create A Successful Content Marketing Approach?
- Quiz – 5 Questions
Lesson 2. The Power of Story Telling
- Why Does Your Business Needs Story?
- What Do You Need To Tell A Story?
- What Does A Good Story Look Like?
- Quiz – 5 Questions
Lesson 3. Generating Content Ideas
- Why Do You Need A Process To Generate Content Ideas?
- Where Does Idea Come From?
- How Do You Generate Ideas For Content Creation?
- Quiz – 5 Questions
Lesson 4. Planning a Long-Term Content Strategy
- Why Is Long-term Content Planning Important?
- How Do You Build A Long-term Content Plan?
- What Should A Long-term Content Plan Look Like?
- Quiz – 5 Questions
Lesson 5. Building a Content Creation Framework
- Why Does Your Business Need A Framework For Creating Content?
- How Do You Build A Framework For Creating Content?
- What Resources Will You Need To Build A Content Creation Framework?
- Quiz – 5 Questions
Lesson 6. Becoming an Effective Writer
- Why Does Effective Writing Matter?
- How Can You Attract And Engage People With Effective Content?
- How Can You Improve Your Writing?
- Quiz – 5 Questions
Lesson 7. Extending the Value of Your Content Through Repurposing
- Why Is Repurposing Content Important?
- How Do You Extend The Value Of Your Content?
- What Does Repurposing Content Look Like?
- Quiz – 5 Questions
Lesson 8. How to Effectively Promote Content
- Why is content promotion important?
- How do you Excel at content promotion?
- What does content promotion look like?
- Quiz – 5 Questions
Lesson 9. Measuring & Analyzing Content
- Why Is Measuring And Analysing Your Content Important?
- How Do You Collect And Interpret Data?
- What Do You Do With Your Data After You’ve Collected It?
- Quiz – 5 Questions
Lesson 10. Developing a Growth Marketing Mindset
- What Is Growth Marketing?
- How Can You Develop A Growth Marketing Mindset?
- What Are Some Growth Marketing Pro Tips?
- Quiz – 5 Questions
Lesson 11. Creating a Blog Post
- Why Does Blogging Help Grow Your Business?
- How Do You Create A Successful Blog?
- What Does A Successful Blog Post Look Like?
- Quiz – 5 Questions
Lesson 12. Creating Topic Cluster & Pillar Pages
- Why Are Topic Clusters Important?
- How Do You Create An Effective Topic Cluster And Pillar Page?
- What’s An Example Of A Successful Pillar Page?
- Quiz – 5 Questions
3. Take the final exam
Exam details:
Total Questions: 60
Passing: 45 correct answers
Time: 3 Hours
Next attempt: After 12 hour
Summary
So what are you waiting for? Start your HubSpot Content Marketing Certification Today!