Digital Marketing Research is the first step in Digital Marketing Process. Research is like a foundation work for Digital Marketing. For almost at every step in Digital Marketing, decision making is required. To make those decisions many questions will arise, & answers to those questions can be easily found from the information collected during Digital Marketing Research.
Therefore no Digital Marketing project or action on the project should be started without doing complete research for the project.
In this article, we are sharing with you a very simple & straightforward format of Digital Marketing Research that can is applicable to any kind of Digital Marketing project.
Digital Marketing Research work is divided in 4 steps as follows:
- Business Research
- Target Customer Research
- Product Research
- Competition Research
Let’s understand
Digital Marketing Research
#1. Business Research
Understanding details about the business that you are going to market is the first step in Digital Marketing Research. Key questions like how old is the business, whether it is a product-based or service-based, B2B or B2C, credentials, etc are researched at this stage.
#2. Target Customer Research
The most important part of Digital Marketing Research is Target Customer Research. Entire business & marketing efforts revolve around customers. Therefore, one must understand their target customers to the greatest possible details. Key factors like demographics, customer needs, buy behavior, etc are studied at this stage.
#3. Product Research
After Target customer research, Digital Marketer must research the product that he is going to market or sell. There could be one or many products that marketers will have to market. Therefore, each product must be researched independently. Key factors like Product USP, Pricing, Supply Capacity, Strengths & Weaknesses must be researched well at this stage.
#4. Competition Research
Without competition research Digital Marketing Research is incomplete. Though you may or may not want to follow in the footsteps of competitors, knowing about them will definitely help formulate a better marketing strategy. Competition is part of the business environment and hence it cannot be ignored. Competitors USP, Digital Identities, Content Strategy, Fans Base & Engagement are certain critical factors that one must research at this stage.
Summary
Digital Marketing Research is the first step in Digital Marketing Process. On the basis of research, business, or agency can create Digital Marketing Goals, Strategy & implement result-oriented Digital Marketing Campaigns.