The article covers all the aspects of Digital Marketing that are relevant in current times.

Business Goals

  1. Return on Investments
  2. Brand Equity & Valuation

Digital Marketing Channels

  1. Search
  2. Social
  3. Email
  4. Online Messaging
  5. E-commerce
  6. Affiliates

Digital Marketing Goals

  1. Lead Generation
  2. Online Sales
  3. Positive Branding

Digital Customers Buying Journey

  1. Search / Browse
  2. Impression
  3. Click
  4. Engagement
  5. Trust
  6. Conversion

Types of Conversions in Digital Marketing

Primary Conversion

  • Lead
  • Online Sales

Secondary Conversion

  • Sign-up / Register (Create Ac)
  • Download
  • Social Media Profile Likes
  • Newsletter Sign-up

Other Conversions

  • Video view
  • Visit to important page
  • Social Media Share

Why Digital Marketing?

  1. Users
  2. Pull
  3. Precise Targeting
  4. Actionable
  5. Performance Based
  6. Measurable
  7. Flexible
  8. Self-Dependent
  9. Free option

Digital Marketing Process

  1. Research
  2. Create
  3. Promote
  4. Analyze
  5. Optimize

Digital Marketing Techniques

1 – Search Marketing

  • Search Engine Optimization
  • Search Advertising

2 – Display Advertising

  • Google Display Advertising Network

3 – Social Media Marketing

  • Facebook Marketing
  • LinkedIn Marketing
  • Twitter Marketing
  • Instagram Marketing
  • Google+ Marketing
  • Pinterest Marketing

4 – Email Marketing

5- E-commerce Marketing

6- Affiliate Marketing


Digital Marketing Methods

  1. Pull – Organic
  2. Pull – In-Organic
  3. Push – Organic
  4. Push – In-Organic

Digital Marketing Content Formats

  • Text
  • Image
  • Infographic
  • Rich Media (GIF)
  • Video

Synonyms of Digital Marketing

  • Internet Marketing
  • Online Marketing
  • Web Marketing
  • Inbound Marketing
  • Content Marketing

Digital Marketing Ecosystem

  1. Users
  2. Business
  3. Digital Networks
  4. Digital Tools Ecosystem
  5. Domain Names Ecosystem
  6. Web Hosting Service Providers
  7. Digital Marketing Agencies
  8. Digital Marketing Human Resource
  9. Digital Marketing Education Companies
  10. Digital Marketing Associations

 

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